Southport is an industrial park in central Manitoba centred around a former Air Force base. The logo and theme “Life Takes Off” had been supplied by the organization, which was helpful.
A folder and brochure needed to be developed to convey the wide variety of amenities and support structures available in the development, as well as the advantages of the location and airport services.
The concept of an up and coming development that was just taking off was employed. Deborah Zanke was contracted to write the supporting copy and existing photography was used to flesh out the design.