The task for this project was to bring a metallic, reflective surface and beveled depth to the new Leisure Travel Vans logo that would be comparable to other logos in the automotive sector.The logo design was provided by the company and is meant to portray the idea of the open road contained in the stylized “L”.

The effect was attempted by a few different routes (shown in one slide here) including combining various Photoshop filters as well as 3D rendering software. In the end the most effective approach was to render the logo manually in Photoshop to create the correct feel.

The type style needed to be resolved as well. Quite a few different approaches were taken but in the end the client found a typeface they felt fit the problem perfectly. I think they nailed it.