Manitoba Hydro needed a new environmentally themed poster to appeal to the teen student. Various ideas were proposed and it was determined that the earth and clouds idea would be the most impactful without looking too trendy. The trendier solutions were deemed to have a shorter shelf life.
The scene was developed in the 3D animation program Cinema 4D. The earth’s surface was pulled from non copyright images from NASA as well as the cloud formations. These images were then manipulated and mapped onto the the globe surface and lighting was added.