Manitoba Egg Farmers is an astute marketing organization that works toward understanding consumer behaviour and their product, as well as informing them of the benefits of including eggs in their diet. Together we fashioned an advertising campaign that aimed to inform the public that eggs are a long lasting source of energy.

Through exploration of the theme it was proposed that the sun is the longest lasting source of energy around and it leant itself nicely to transforming into an egg. It was important to incorporate local landmarks as well to illustrate that the campaign was for local producers and not a national program.

Local photographer Brian Gould did a tremendous job of providing the raw images and Photoshop was used to enhance and combine some of the elements. The campaign won the runner up for best print campaign in the CAMA Awards that year and was very well received by the public.