The foodManitoba organization needed an update to their Great Tastes of Manitoba program. As we had recently completed their new foodManitoba logo and it was being successfully applied, this new logo was to complement it without mimicking it.

Once again we undertook a process where we considered all the criteria and incorporated them into a variety of solutions that were presented. A winner was quickly apparent and we moved forward.

The solution incorporates the same colour scheme and typefaces as the foodManitoba logo as well as it’s clean and simple approach. The crossed knife and fork indicate that a meal has just been finished and the plate cleaned.