Manitoba Egg Farmers needed to create a new print ad campaign that portrayed the idea of “Energy that Lasts”. We had created a campaign with the same theme previously and the message was deemed to warrant further emphasis, so the challenge was to find a fresh approach that still brought the point home.
To that end we needed simple messaging that would catch people’s attention in a few words and still convey the benefit of the product. Spark Design came up with 3 phrases that clearly stated the benefits in an arresting way. One example, “Play Longer”, speaks to the pleasure of having the energy to spend more time doing the things you love.
That’s a great motivation to include eggs in your diet. The campaign played out through magazine ads, billboards and transit advertising. According to Manitoba Egg Farmers is was very well received and the messaging was well retained by the public.